A tribute to Olavo Setúbal
Highlights 2008
Main Indicators
Vision, Mission and Values
Profile
Message from the President
Presentation of the Report
Corporate Governance
Strategic Management
Wood Division
Deca Division
Analysis of Results
Risk Management
People Management
Commitment to External Initiatives
Social Management
Environmental Management
Awards, Certifications
and Other Recognition
Annual Social Balance Sheet 2008
GRI Summary
Corporate Information
Financial Statements

Select one of the items in this chapter


INTANGIBLE ASSETS

Competitive advantages allow Duratex to reinforce its central objective of creating value, while differentiating itself in the market due to factors such as technology, innovation, cost management, quality and eco-efficiency, which make the company’s operations more competitive.

Research and Development

Dedicated teams follow market trends and develop products aimed at meeting consumer needs. In 2008 alone, a total of R$11.0 million was paid to these professionals, and 19 differentiated Deca product lines were launched during the year along with another 63 standards and products in the wood segment.

At the end of 2008, Duratex held 163 patents with the National Institute of Industrial Ownership (INPI). Other brands of more notoriety were also filed abroad in more than 20 countries: Deca, Hydra, Durafloor, Duratree, Duratex Moulding, Duraplac, MaDeFibra, Madepan and Madeplac, as well as the figure of a Rhinoceros (the company’s symbol), among others.

Quality

The use of robots in several production processes, a modernized industrial park with ISO 9001 certifications, and the application of tests throughout the processes guarantee the quality of the company’s products, which also have a nationwide network of technical assistance services. This service can be consulted via a free 0800 number, or by e-mail.

Brand

Contemporary design and a wide range of products for the diverse consumer segments, spearheaded by a significant investment in marketing, have contributed to the Duratex brands being remembered by consumers (top of mind) and considered desirable objects.

First Mover

Duratex was the pioneer in Brazil in the manufacture of reconstituted wood panels (in the beginning of the 1950s), and medium-density panels (MDF) and laminate floors, both at the end of the 1990s. The company inaugurated a production line of panels with a unique differential and protected by a contract of confidentiality with the equipment supplier in 2003. This condition guarantees the company an important competitive differential, thus giving it an advantage in an increasingly competitive market.

Personnel

The experience and qualification of its professionals have been essential in the building of the positive image Duratex enjoys in the markets it operates in. To achieve and maintain this, the company seeks to guarantee a work environment that caters to the well-being of its employees, free from any form of discrimination. Anonymous communication channels are available to make criticisms and suggestions. Ideas are rewarded if they lead to additional benefits for the company. A constant investment in training is made to make the most of individual abilities.

Information Technology

The company is in the process of implementing an ERP system, of the SAP brand, which should be fully operational in 2009. With this, it will be possible to integrate all the systems included in Duratex’s operations, providing more integrity and security for data processing. The company also has modern management software to help in decisions to halt equipment for maintenance, thus reducing the interruptions in the programmed runs and resulting losses.