A tribute to Olavo Setúbal
August 27, 2008 was marked by the inestimable loss of Dr. Olavo Egydio Setúbal, the
president of Duratex’s Board, as well as other companies in Grupo Itaúsa, and who
was one of the company’s originators and founders. Entrepreneur, businessman and a
person of notable public success, Dr. Olavo left a legacy of a vast array of ethical
principles and standards of conduct that he sought to implement throughout his life, and
which contributed to the development of the companies in Grupo Itaúsa.
Dr. Olavo was already putting into practice the concepts of sustainability well before the
current discussions about the issue began. One example was the decision to preserve
the native vegetation on the Rio Claro farm in the interior of São Paulo state, since its
acquisition in 1970, even with the possibility of it being used for economically profitable
purposes. This area officially became a Private State Natural Heritage Reserve in 2008.
In the business field, together with Renato Refinetti, Dr. Olavo founded Deca in 1947,
which was later incorporated into Duratex, currently the largest manufacturer of
industrialized wood panels in Brazil. In the 1950s, he went to work for Banco Federal
de Crédito and, along with Dr. Eudoro Villela, reestructured that institution turning it into
the base that was used to set up Banco Itaú Holding Financeira, which has since
become one of the largest financial conglomerates in the world. Itautec was founded in
1979, and has been a pioneer in the automation of the banking sector in Brazil. During
the 1990s, Grupo Itaúsa took over the management of Elekeiroz, making it one of largest
producers of oxy-alcohols and plastificants in Latin America.
In his public life, Dr. Olavo Setúbal was a member of the National Monetary Council in
1974; led the local council of the city of São Paulo between 1975 and 1979; and was
chancellor at the Ministry of Foreign Affairs between 1985 and 1986. His teachings are
now found embedded in our culture, and inspire us to overcome the challenges we face.