Our new value proposition – Solutions for Better Living - was announced to all stakeholders in 2017. It translates Duratex’s reason for existing and what the company proposes to do for its customers and consumers: direct investments, projects and efforts towards understanding people’s needs and offering innovative solutions that improve people’s quality of life and well-being.
In 2016, the Board of Directors, Directors, Managers and Coordinators collectively built the Way of Being and Doing, defining the attributes and behaviors that we encourage and those that we will not accept in our employees’ conduct. With this, we seek to adapt our way of working and relating, with greater agility in decision making, meritocracy, innovation and protagonism.
Our Strategic Plan, named Duratex 2025, sets four avenues to direct the company’s growth.
• We aim to connect the construction, interior design and remodeling community, adding value for everyone involved in the consumer journey, through digital products and services
• We will use our brands as to leverage value in offering complete solutions for finishing and decorating environments
• We seek to be leaders and a pioneering spirit in complete solutions for heating and managing water consumption
• We will maximize creation of value, developing new business opportunities with our forestry expertise
In 2017 we acquired Ceusa, a manufacturer of ceramic tiles that operates two units of production in Urussanga, Santa Catarina, through a competitive business model anchored in technogoly, innovation and design.
We purchased a 28.57% stake in Viva Decora, a digital platform with segmented content on décor and interior design, aimed at industry professionals. Through this partnership, we are progressing towards the digital economy, further diversifying our action in the market and strengthening our communication with architects and interior designers, moving even closer to our strategic publics.
Our 2025 Sustainability Strategy, built with the participation and engagement of the company’s employees and leaders in 2016, is one of the pillars supporting our strategic planning. The Strategy was built on four pillars and on relevant topics for which we have established social and environmental performance targets to be achieved by 2025, through involvement and action by the administrative and operational areas at Duratex.
Click here and check out or results on each pillar